Strategic Marketing and Sales Plan
Marketing, Communication and/or Sales Strategic Plan
Vantage develops, based on the strategic objectives of the Marketing, Commercial and / or Commercial areas, the goals to be achieved for each objective, the specific strategies, actions and KPIs needed to track their progress.
Specific strategies are thus defined in terms of:
- Brand
- Segmentation and positioning
- Product Strategy
- Price Policy
- Sales channels
- Action, tracking and analysis tools
- Customer service and satisfaction analysis
- Competition benchmark
- Advertising Campaigns
Always taking into account that plans, actions, analysis and numbers must translate into managing customer's and audience's emotions.
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