Marketing and sales operational plan

Operational Marketing and Sales

To have a strategic Marketing and Commercial plan is the basis for establishing the course and aligning the organization with the brand and commercial goals.

The operational Marketing and Sales execution is the key to success, but it is a complex task that involves a set of actions and decisions into managing the emotions of our consumers and our audience, both internal and external.
Thus, Operational Marketing and sales entail a series of tasks that are rather tactical bringing "quick wins" in the short term but also define the success of the company in the medium and long term. Among others, the tasks are:
- Negotiation with media and suppliers
- Control and distribution of the budget among the different actions and campaigns
- Execution of Marketing campaigns and actions
- Coordination with the different departments of the company
- Definition and control of the sale's team and sale's channels
- To collect the data that allow to measure the result of the actions and thus optimize them
- To continuously analyze the market, the consumer and the audience
- Managing emotions in order to achieve the maximum positive performance of actions
- Review and redefine products
- Adapt pricing policies
- Coordinate external designers, creatives and communication and advertising agencies

Vantage can supervise the Marketing and Commercial director in the deployment of the defined plan's operationalization or take the lead in the form of interim management, ensuring in both cases the proper development and coaching of the team involved.